Felt produced the music for the film at the heart of the campaign. Pearson’s animated viral ‘The Alphabet of Illiteracy’ is based on sculptor Wilfrid Wood’s work and cycles through twenty six distinct issues caused or worsened by illiteracy. Felt created an adaptation of the the song 'A - You’re Adorable’ most famously sung by Perry Como and the Fontane Sisters. The adaptation was performed by singer songwriter Malory Torr.

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