The tale of rediscovering Sherman, a typeface designed by Frederic Goudy in 1910 and revived by Chester Jenkins in 2016 for Syracuse University. Featuring: Michael Bierut, Partner, Pentagram William T. La Moy, Librarian, Special Collections, E.S. Bird Library, Syracuse University Chester Jenkins, Typeface Designer, Village Client: Syracuse University Vice President of Communications and Chief Marketing Officer: Nicci Brown Executive Creative Director: Rob Rayfield Brand Designers/Creative Directors: Pentagram Partner-in-Charge/Designer: Michael Bierut Associate/Designer: Jesse Reed Produced by: Dress Code (dresscodeny.com) Director: Dan Covert Producer: Tara Rose Stromberg Cinematography: Claudio Rietti Assistant Camera: Kyle Anido Production Cordinator: Nick Stromberg Edit: Mike Cook and Dan Covert End Titles: Vincenzo Lodigiani Color: Mike Cook Music + Sound Design: YouTooCanWoo On Set Sound: Matteo Liberatore Shot on a Red Epic

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