The song and title inspired me to create a narrative about the Y generation, about how people can become desperate about creating the perfect piece of work, the ultimate fulfillment in the eyes of others. The obsession of a promised, expected, fulfilling life. I like to think that this video is about how this generation has been told repeatedly by their parents how special of a person they are. I wanted to create a ridiculous, sadly desperate and manipulative character that would push this obsession to the limits, which is using death as an art performance in order to ultimately be respected in the eyes of others. Written and directed by Jodeb Cinematography by Kristof Brandl Victoria: Victoria Diamond Amy: Amy Gardner Dancers: Jasmina Parent, Brittany Fine, Laurie-Ann Lauzon, Miranda Chan, Saskya Pauze-Begin, Sarah Steban, Catherine Dagenais-Savard, Shanie Blais Producer: Vlad Cojocaru Production manager: Max Walker Executive producers at Vision: Stacy Vaughan, Geoff Mclean Executive producer at Antler: Sach Baylin-Stern Video commissioner: Kevin Kloecker Choreographer: Amy Gardner Stylist: AJ Helie Steadicam operator: Hugo Longtin 1st AC: Anthony Hunneault Art director: Greg Nowak Art directors assistants: Patrick Binette, Christian Beaudoin Make-up/Hair: Jessica La Blanche, Catherine Lemay Production assistants: Stefan Petrisor, Alex Negru Sound design, additional music: Nicolas Petitfrere Editing, colors, VFX: Jodeb Additional VFX, digital cleanup: Paul Laberge Point Point management: Jordan Cardoso Label: OWSLA + Record Record Produced by Antler Films and Vision Films

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